We are Counter Intelligence Retail

Counter Intelligence Retail (CIR) is an independent retail development consultancy that works with some of the worlds leading brand owners and retailers

A UK based agency with global experience, CIR provide compelling market intelligence and insight, develop commercial propositions for brands and categories and create amazing shopping experiences all over the world

The CIR Group is made up of 3 specialist functions which offer a dedicated service aimed at optimising all elements of the retail landscape.

CIR Live!

Providing tactical ‘on the ground’ activation support for brands, categories and retailers.

CIR Research

Unlocking the knowledge and insight needed to drive brand, category and retail strategy through unique exploratory methods.

CIR Category Development

Creating a data driven platform for developing engaging shopper tactics and informing retail improvement.

Latest News

CIR makes new Research appointment

Counter Intelligence Retail announces the further expansion of its client service team.

CIR launch ShopperREACH online panel

Counter Intelligence Retail have announced the launch of a new service, ShopperREACH, which joins CIR’s strong suite of research tools available to brands and retailers in travel retail.

New Opportunity at CIR

Exciting job opportunity in CIR Research

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